Industrial Design & Product Design
Bye ECHO - Hello OPUS
In 1991 Oliver Renelt wins the invitation of tenders to design the German Music Award. Not only did he design the trophy, but also created the name of the event: ECHO. "The vibrations of an Artist returning as waves of succsess.
In order to implement his design freely, Oliver Renelt additionally offered to the "German Phono Academy e.V" to carry out the production of the trophies. Since 1992 reneltdesign produces the trophies for all ECHO awards (ROCK / POP, KLASSIK and JAZZ). The assignment was not over until all engraved trophies are lined up backstage in the right order. The ECHO was considered to be the German equivalent to the Grammy Awards and was one of the most coveted music awards in the world.
In the Spring of 2018, the awarding of the ECHO Music was discontinued.
In the autumn 2018 Oliver Renelt wins the invitation of tenders to design the German Music Award OPUS KLASSIK….
The ECHO trophy design enjoys still the rarely given trademark rights of a 3D brand. It is registered under: